In 2009 there was a rumor about Facebook’s plans on charging a membership fee. Over three-quarters of its users were going into a panic-induced assumption that this is true. A chief operating officer Sheryl Sandberg negated the rumor and said that Facebook is not planning on charging any fee for the basic services. A message Ms Sandberg sends is clear: friendship on Facebook does not cost. What does Facebook sell if friendship does not cost?
Website43.com (read: website for free dot com) offers building a website without charging for it. On the other hand website43.com is charging for the services which cost (hosting). Balancing between free and chargeable services, website43.com builds a network of friends, colleagues and supporters.